Page 56 - Hospital Authority Annual Report 2016-2017

Head Office and Cluster Reports 總辦事處及醫院聯網工作匯報

To strengthen interaction and reach out to different sectors of the 為加強與公眾的互動，接觸不同社群，我
community, web-based platforms and social media are adopted for 們透過網絡及社交媒體包括醫管局網站、
information dissemination. In addition to the corporate website, Facebook 專頁和 YouTube 頻道提供訊息。
HA Facebook page and YouTube Channel published a total of 在 2016-17 年 度， 我 們 共 發 布 超 過 560 個
more than 560 posts and 30 videos in 2016-17 respectively. Facebook 帖文，以及上載超過 30 條影片
至醫管局 YouTube 頻道。

HA has leveraged on advanced technology to strengthen 科技發展有助我們加強與大眾溝通和改善
communication with the public and improve services for patients. 病人服務。醫管局流動應用程式「醫管局與
With push notification function in HA corporate mobile application 你」備有「推送通知」功能，讓用戶時刻緊
HA Touch, users will be able to stay up-to-date with important 貼重要的公營醫療服務及健康活動資訊。
news on public healthcare services and health activities. In addition 「預約通」於年內推展至更多專科，涵蓋婦
to gynaecology, the coverage of BookHA was further extended 科、心胸外科、耳鼻喉科、眼科、內科、
to cardiothoracic surgery, ear, nose and throat, eye, medicine, 神經外科、骨科和外科，方便市民預約專
neurosurgery, orthopaedics and traumatology, and surgery, 科門診新症。另一流動應用程式「喜程」於
bringing greater convenience to the public in making specialist 2017 年 2 月推出，為孕婦提供實用資訊。
outpatient clinic (SOPC) new case appointments. Another mobile
app HApi Journey was launched in February 2017, providing
useful information for pregnant women.

A proactive approach is adopted to maintain rapport and 醫管局積極加強與傳媒及社區持份者聯繫
communicate with the media and community stakeholders to 和溝通，介紹政策和服務的最新發展。年
keep them abreast of the latest development in HA policies 內，總辦事處共安排約 180 次記者會及傳
and services. During the year, about 180 media activities were 媒活動、發出約 420 份新聞稿，在不同傳
organised, 420 press releases were issued and 340 articles 媒平台發布約 340 份文章，處理了約 2,570
were contributed to various media platforms. About 2,570 項傳媒查詢和 220 項社區人士查詢，安排
media enquiries and 220 community enquiries were handled. 或參與超過 20 次與立法會議員及社區人士
Furthermore, more than 20 meetings with Legislative Councillors 會面，以及處理超過 100 次區議會會議及
and community stakeholders were arranged or attended, while 相關活動。
more than 100 District Council meetings and related activities
were handled.

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