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The core services of Patient Resources Centres , self-help groups 通過協調病人資源中心、互助組織及醫療團
and clinical teams have been aligned to develop collaborative 隊的核心服務，成立病人支援協作項目，加
projects on patient support so as to enhance partnership with 強與病人及社區的夥伴關係；此外亦與修畢
patients and community. Seminars and sharing sessions were 「薈智力量－病人領袖培訓計劃」的學員合
also organised with graduates of the Patient Partnership in Action 辦座談會及分享會，深化病人領袖的參與。
programme to intensify the participation of patient leaders. The 醫管局健康資訊天地已完成翻新工程，並訓
Health InfoWorld has been refurbished and volunteers were 練義工支援其運作。
trained in supporting its operation.

A proactive approach is adopted to maintain rapport and 醫管局推行積極策略，加強與傳媒及社區持
communicate with the media and community stakeholders to 份者聯繫和溝通，使其得悉政策和服務的最
keep them abreast of the latest development in HA policies and 新發展。年內，總辦事處共舉辦 223 次記者
services. During the year, 223 media activities were organised, 369 會及傳媒活動、發出 369 份新聞稿、向不同
press releases issued and 340 articles contributed to various media 傳媒平台發出 340 份文章，以及處理了 1,900
platforms. 1,900 media enquiries and 187 community enquiries 項傳媒查詢和 187 項市民查詢。
were handled.

A 6-episode docudrama produced in collaboration with Radio 醫管局與香港電台攜手製作實況劇《醫護
Television Hong Kong and broadcast from September to October 人生》，在 2014 年 9 月至 10 月期間播映，
2014 received overall positive feedback. The drama specifically 廣獲好評。劇集包括六個單元故事，將醫
portrayed the dilemmas, challenges and humanistic sides of HA 院真實和感人的一面呈現於觀眾眼前，收
staff. The series recorded an average 11.5 points in TV ratings, 視平均達 11.5 點，即每集有 74 萬人收看。
representing around 0.74 million per episode. The click rates of 《醫護人生》電視劇及相關花絮在 YouTube
YouTube and HA Channel of all docudrama related videos also 及 HA Channel 的點擊率達 26,000 次。
reached 26,000 times.

2014-2015 5 5