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HA adopts a proactive approach to maintain rapport with the media
and the community and update them on the latest development in
policies and services. Besides 450 media activities organised during
the year, 350 press releases were issued, 1,900 media enquiries and
220 community requests were handled. A commemorative volume
on HA’s 20
th
anniversary featuring stories written by frontline staff
of various disciplines was published. Large scale event ‘Together We
Care’ paid tribute to volunteers and recorded positive response from
over 2,700 participants.
Strategic intent:
Ensure adequate resources to meet service needs
With the government’s unwavering support for healthcare, the
subvention to HA reached HK$42 billion in 2012-13. HA continued
to stay vigilant in optimising resource utilisation and deliver quality
patient care and value-for-money services. Through pragmatic
financial management and performance monitoring, a surplus
position was recorded.
醫管局推行積極策略，加強與傳媒及社區的聯
繫，讓他們得悉政策及服務的最新發展。年內，總
辦事處共舉辦
450
次記者會及傳媒活動、發出
350
份新聞稿，以及處理了
1,900
項傳媒查詢和
220
項
市民查詢。我們出版了醫管局二十周年紀念文集
《醫路
-
生命是美》，收錄前線醫護人員的撰文和分
享，另舉行「同行有您」義工感謝日，超過
2,700
名
義工出席，場面盛大。
策略目標：
確保具備足夠資源應付服務需要
有賴政府一直以來對公營醫療服務的支持，醫管局
在
2012-13
年度獲得的撥款達
420
億元。醫管局亦
貫徹嚴謹的財政規管和績效監察措施，確保資源得
以善用及符合成本效益，讓市民獲得優質的醫療服
務。年內，醫管局再次錄得盈餘。
55
醫院管理局年報
2012-2013