function insertParam(key,value)
{
    key = escape(key); value = escape(value);

    var s = document.location.search;
    var kvp = key+"="+value;

    var r = new RegExp("(&|\\?)"+key+"=[^\&]*");

    s = s.replace(r,"$1"+kvp);

    if(!RegExp.$1) {s += (s.length>0 ? '&' : '?') + kvp;};

    //again, do what you will here
    document.location.search = s;
}